The Coffee of a Thousand Cups

When your whole life is based firmly on a strongly held conviction, it sometimes happens that one day a “great quake” causes this indestructible base to tremble and shatter, turning the soft and sweet scent of your certainties musty and stale in an instant. It may come as a surprise, after the failed lyricism of this introduction, to see daily good news about coffee consumption, even though it is invariably watered down with a large helping of reservations: coffee is good for your health, but…

This “but”, as stubborn and annoying as a gnat while you’re trying to relax, is certainly born out of the seemingly indestructible idea that coffee – once thrice cursed by all doctors – cannot and will never be able to compete with  tea, the drink of a hundred million virtues. It is true that the orientation of a scientific study may bear similarities to the gyratory direction of a spoon intruding into the depths of a cup of Earl Grey.

However, to claim on this basis that sellers of filter coffee have paid for a report that seems to show that method of preparation and consumption alone is better for your health (and that you should throw out your Vertuo machine or stop ordering your morning espresso from your neighbourhood café, which may already have closed its doors for good) is as peremptory and incongruous as saying Her most Gracious Majesty – or MI6 – is controlling the world tea lobby and that the timeless imperial method of “divide and rule” can still be used to bring down the “short black” market, to the great dismay of those French frogs and those Italian macaronis.

Powered by

Related Post

Coffee on the Go

After the whisky capsules (which really got under the skin of the purists), now we have portable powdered coffee that dissolves in your mouth. A business located in the Isère department of France has created the first “portable coffee”...

It Wasn’t Me!

In case you missed it, a Starbucks cup was apparently “overlooked” during filming of an episode of the famous series Game of Thrones. All the actors are currently passing the (Star)buck for this blunder, the blame for which should perhaps...
More proof that the world, since the advent of the internet and mega globalization, is constantly changing. Coffee sales in Russia have overtaken those of the sacrosanct tea... A tendency that began around ten years ago. It’s enough to...
This is the story of a Colorado lady who, one Christmas Eve, has a coffee in the “Gaylord” restaurant, pays with her credit card... and finds herself a few days later with $5,700 less in her bank account. No fraud,...
This is a moving, heartwarming story, shared by Kendall Diwisch, a Canadian working in the oil industry. During a routine well inspection, he found three kittens, literally frozen to the spot, having probably been abandoned. The poor creatures had...

Share this article

Recent posts

Wine: Let the English Cast the First Stone

Could it be true that the Anglo-Saxons are more expert than the French or the Italians when it comes to critiquing wine? It is quite clear: the greatest and best critics of the produce...

The Radioactivity of Wine

From the nuclear tests in the desert of New Mexico to the Fukushima disaster, every year, artificial radioactivity is being uniformly deposited all over the planet. In most cases, these radioactive particles have no...

Lebanon: Coffee at €50 a Kilo

There are indicators worth their weight in distress. “Everyone’s morning friend and pick-me-up” will soon be out of reach for those Lebanese who currently still have the means to buy it. In July 2020,...

Popular categories


Why is champagne still synonymous with celebration? This isn’t the first time someone has wondered what makes the champagne ritual such a global phenomenon....

The Chinese “Starbucks” Making Waves for the Original

We’re all familiar with the Chinese propensity to imitate everything ... and we’re far from unaware that the Chinese market is on its way...

Women, Skol Offers You an Apology!

We’ve probably all listened to a lewd joke with a polite fixed grin. The age-old habit of mocking those weaker than oneself, foreigners, minorities,...


Please enter your comment!
Please enter your name here

Recent comments