DRINK TIME

Legends, historical facts, cultural events, great discoveries… From civilization’s beginnings to the latest scientific advances, drinks have always been tightly intertwined with humanity’s history.

Elon Musk’s latest move is hardly a big surprise. After having brought “Teslaquila” (a tequila in a futuristic container) to the market, the South African billionaire giant is expanding the “Tesla” range on the supermarket shelves with a beer whose design is just as unusual. “Gigabeer”, a name that must resonate well in the German capital where his fourth...
It is well known in England’s Royal Court that Her Gracious Majesty is not one to forego life’s little pleasures. Although the Queen’s daily consumption is very modest, her doctors have nevertheless advised her to stop drinking her “evening martini” in order to ensure she is fighting fit for the forthcoming celebrations of her platinum jubilee, honouring her 70...
A group of Chinese archaeologists recently discovered pots dating back 9000 years and containing traces of botanical and microbial materials, suggesting a beer-making process. Currently, the oldest proof of alcohol production dates back around 13,000 years. That was also “beer”, made by semi-nomadic inhabitants from the “Natufian” culture, in a region located between what is now Israel and the...
A regular diver on lost drinks cargos discovered the famous treasure of a 19th-century merchant ship sunk off the Scottish coast. The “Wallachia” had hundreds of beers in its hold... As we know, beer absolutely does not age well: the contents, poured into a large glass, still frothed, but gave off a nasty smell of fermentation. The bottles, after...
The history of Coca-Cola in Soviet countries is astonishing, worthy of a vintage comic book. From Field Marshal Zhukov, who defeated Berlin, to vehicle swapping at the height of the Cold War, the American drink, supreme emblem of “Western capitalism” has never lost its way and, via their taste buds, was quickly able to win over the hardest of...

Don't miss

Champagne!

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Why is champagne still synonymous with celebration? This isn’t the first time someone has wondered what makes the champagne ritual such a global phenomenon. So why is it that the biggest celebrations in our...

The Chinese “Starbucks” Making Waves for the Original

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We’re all familiar with the Chinese propensity to imitate everything ... and we’re far from unaware that the Chinese market is on its way to becoming one of the biggest in the world. Luckin...

Women, Skol Offers You an Apology!

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We’ve probably all listened to a lewd joke with a polite fixed grin. The age-old habit of mocking those weaker than oneself, foreigners, minorities, and others in general (often in their absence) was recognized...

When Soft Drink Makers Were Inspired by Bordeaux Wine

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Last month, we talked about prohibition. It was the famous US ban on importing, selling, buying, and, ultimately, drinking alcohol that was behind the creation of the most famous of fizzy drinks. Let's not...

A Taste of Coffee in Our Food

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Sweeter, less bitter... that is how we perceive the taste of food after (or during) a good cup of coffee. Every month, there is some more “scientific” good news to be heard about our...