V for Vino: How to Boost Sales of Château Margaux

It seems that all it takes is for “V” (Tim Tae-Hyung, the singer from South Korean boy band “BTS”) to appear with a bottle of Château Margaux in his hand for searches and buying intentions to soar among the “Army” (BTS fans).

As the bottle shown in the photo is a 2001 vintage, which is very rare and only sold at auction, the fans have had to fall back on a less prestigious year in their attempt to emulate their idol. And then again… at an average price of around 500 dollars, it seems few have gone as far as the ultimate act of adoration and actually bought themselves the wine sanctioned by V.

https://www.trendsmap.com/twitter/tweet/1443164966333386761

https://www.wine-searcher.com/m/2021/10/the-6000-year-old-valpolicella

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