Alcohol Crypto-Campaigns Targeting Minors on Social Media

As everyone knows, for decades now advertising that promotes alcohol and tobacco sales has been strictly regulated; there are severe consequences for those who break the rules, especially when such campaigns target, directly or indirectly, the younger members of our society. From the dawn of the internet, digital communication seems to have been forging its own path. “Influencers,” who sometimes have more than 100,000 followers – and who are often, themselves, underage – have been solicited by big brands to spread messages promoting alcohol online, entirely illegally.

https://academic.oup.com/alcalc/article/51/4/487/1739960

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