New Coke: Back to the Future

It was supposed to be a groundbreaking campaign … but it was the greatest drinks marketing flop in history. When someone decides to radically change the dietary habits of a large part of the planet, it’s only to be expect that there may be some … reluctance. New Coke was rejected by most fans of the best known fizzy drink on this planet, only to experience a resurgence of heavily nostalgia-laden interest thanks, mainly, to a Netflix series.

Stranger Things has quickly gained notoriety by recreating the world of the 1980s, an era many of us miss … Stranger Things tells of strange goings-on in 1980s America, with its monochrome computers, its Raleigh Choppers, its Walkmans, its console games where a lot of imagination was needed to visualize the still and hyper-pixelated 16-colour image, which appeared, ghost-like, on the still-hot cathode-ray tube, as a dangerous mansion full of fantastic creatures …

The series also took the opportunity to give a nod to “New Coke,” scorned and rejected in its time, but finding gustatory favour in this world … our own current world, full of apathetic information junkies, compulsive likes/dislikes, already sick of 4K monitors, 3D photorealism and the virtual reality that goes with it …

Powered by

Related Post

The famous Atlanta firm has never denied its marketing genius, not since it found a way to tie itself into the biggest current trends and do so well enough to transcend them. It is even said that Father Christmas’s...
A new version of the Corsican Vin Mariani will probably be banned from using the name “Coca” on its bottles by the Atlantan giant. Is that entirely justified? Not really... To understand the ongoing lawsuit and what might seem...
Coca-Cola, but also Walmart, Walt Disney and others... the flower of American industry has decided en masse to suspend their political donations after the “storming of the Capitol” by followers of former US president Donald Trump.

Share this article

Recent posts

Bordeaux: Back from Outer Space

The dozen bottles of Bordeaux grand cru that spent more than a year in space have finally been tested. It can already be stated that the wine has survived its “journey” and, more particularly,...

The Magnificent Five: Christie’s Most Famous Cellars

Actors, industry giants, big names in entertainment, they all possessed a “good cellar” with prestigious vintages sold at auction on their deaths (or during their lifetimes). Here are the stories of the five best...

The Science of Champagne’s Origins

Researchers have conducted a meticulous study to trace the exact origin of Champagne or, more precisely, of the vine and grapes behind the renown of a wine unlike any other. Beyond the famous monk,...

Popular categories


Why is champagne still synonymous with celebration? This isn’t the first time someone has wondered what makes the champagne ritual such a global phenomenon....

The Chinese “Starbucks” Making Waves for the Original

We’re all familiar with the Chinese propensity to imitate everything ... and we’re far from unaware that the Chinese market is on its way...

Women, Skol Offers You an Apology!

We’ve probably all listened to a lewd joke with a polite fixed grin. The age-old habit of mocking those weaker than oneself, foreigners, minorities,...


Please enter your comment!
Please enter your name here

Recent comments