Elon Musk’s latest move is hardly a big surprise. After having brought “Teslaquila” (a tequila in a futuristic container) to the market, the South African billionaire giant is expanding the “Tesla” range on the supermarket shelves with a beer whose design is just as unusual. “Gigabeer”, a name that must resonate well in the German capital where his fourth “Gigafactory” recently set up shop in a sacrosanct atmosphere, with the magnate even uttering a few words of German.
Connoisseurs (of beer) are nonetheless still very critical: “Generally, with Elon Musk, the container is more important than the contents”.
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