The Chauvinism Content of Wine

Although we can thank the English for having been able to sell French wine worldwide (and for having cleverly informed the rest of the planet that there was only one wine on earth that was worthwhile … in exchange the French promised never to invade them via the tunnel and to declare English rock music as an article of intangible cultural heritage), it might be wondered how long this situation will last, based as it is on a stereotype arising from cultural past that would be difficult to reproduce, where it is admitted by all, for the time being, that all good wine must be French even if you come from a non-French country that is a recognized producer of fine vintages.

This “established reality” seems at variance with the facts and will, in the long-term, determine the “future prospects” of wine in the world, even if that means bringing crashing down, with a great din of breaking glass and foul-stinking wine breath, the much lauded vision of noble French wine which absolutely has to illustrate the front cover of any respectable wine list.

https://www.wine-searcher.com/m/2020/02/measuring-wines-natural-chauvinism8

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