Why 750 ml? Because Litres Aren’t English

The top consumer and ambassador of French wine steadfastly remains the Englishman (or woman!). Always faithful, despite the differences that might set them against their touchy neighbours, the English have been able to exert their influence over the content of their favourite tipple by imposing their own norms on it. If today’s, and indeed yesterday’s, bottle of wine contains only 750 ml, that’s because France’s oldest and best “enemy”, for reasons of pure accountancy, demanded that their “gallon-based” measuring system be the only reference when bottling the most famous and prestigious drinkable element of French gastronomic heritage.

So, all those “one of our quirks” stories to explain this “peculiarity” must be forgotten… The moral of the story: the customer is always right, that’s all there is to it.

https://www.lesgrappes.com/magazine/parlons-vin/oenologie/pourquoi-les-bouteilles-font-75clhttps://www.estrepublicain.fr/culture-loisirs/2021/02/18/savez-vous-pourquoi-les-bouteilles-de-vin-ont-une-contenance-de-750-ml

Powered by

Related Post

What is there to brag about? Italy finds itself at the head of a ranking whose wording is rather questionable and convoluted ... The article itself acknowledges that there is nothing to crow about: France is still the country...
All Wines Lead to Rome Although the prestigious Roman civilization was not where wine originated and it did not even play a major part in the initial spread of wine throughout Gaul, then the supposed capital of clan drunkenness, Rome...
The American periodical “Wine Searcher” lists the 10 best Bordeaux of the year. The editor does acknowledge that it may be reductive, when the world of wine is rich in diversity, to focus only on this category of vineyard....

Wine in Space

0
We’ve lost count of space-related events. Following on from the ambition to plant vines on Mars (and drown our sorrows in wine), someone now wants to send the finest of wines into the void of space. There is a...

The Female Vine

0
Stereotypes are like the DNA marker of our human idiocy. This has been the case ever since man found the courage to stand up to his mother goddess, the great shaman priestess, threatening to plant his pointed lance somewhere...

Share this article

Recent posts

From Brewery to (Molotov) Cocktail!

0
The “Pravda” brewery has decided, temporarily, to divert its beer production lines to the creation of the most famous of cocktails. An historical irony, Molotov was the Russian plenipotentiary Foreign Minister to whom Stalin...

The Risks of Yerba Mate

0
For a while now, rumours have been circulating about Yerba Mate: recent scientific studies now seem to have confirmed that it is probably dangerous. Despite its high antioxidant qualities, “Yerba Mate” tea, or rather...

Aeronautics to the Rescue of Viticulture

0
Global warming, as we know, affects those who work the soil more than anyone else. Winegrowers are already finding themselves on the front line of the battle against the effects of “global warming”, sometimes...

Popular categories

Women, Skol Offers You an Apology!

0
We’ve probably all listened to a lewd joke with a polite fixed grin. The age-old habit of mocking those weaker than oneself, foreigners, minorities,...

An €800 Fine for a Beer in the Colosseum

0
Two American tourists paid dearly for their beer... Taking advantage of the darkness and apparent quietness of the spot, the couple “let themselves into”...

From Brewery to (Molotov) Cocktail!

0
The “Pravda” brewery has decided, temporarily, to divert its beer production lines to the creation of the most famous of cocktails. An historical irony,...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent comments