Oreo-Flavoured Wine, or Only in the USA

Even if cookie or marshmallow beer hasn’t won you over, surely you’ll try an “Oreo”-cookie-flavoured wine? It will perhaps come as a surprise to a large number of connoisseurs and lovers of fine wines, but the marketing drive has been so successful that stocks of “Oreo Wine”, distributed by Barefoot Wine, have “run out completely”.

This trend may have taken off on the other side of the pond, but over there, drinks have been “democratized” along gustative lines that would be considered less noble in Europe; from wine in cans to “Halloween candy” flavour, these are clearly innovations that respond, first and foremost, to American needs and customs. The film “Oscar” (adapted from the stage play) could only be shown in the USA after a remake that put Sylvester Stallone in the role played by Louis de Funès.

https://www.leparisien.fr/economie/consommation/du-vin-gout-oreo-cette-campagne-de-pub-americaine-seme-la-confusion-09-12-2021-TNVQXC4SPRGSXCEMNTCV2DWTOI.php

https://www.foxbusiness.com/lifestyle/barefoot-wine-oreo-release-cookie-flavored-wine

https://www.cnet.com/news/oreo-cookie-wine-is-coming-and-no-were-not-kidding/

https://www.foodandwine.com/news/barefoot-oreo-thins-wine-pairing

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