To speak of a bottle, when the contents, per litre, reach around 200,000 euros would simply be terribly bad form. At such a price, it could only be a rare nectar, produced in a heavenly vineyard, which should be placed in a sacred “ampoule.” The lucky beneficiaries could then contemplate the relic, lodged in its noble frame of wood (also rare) … or sip it religiously, as an Act of Grace to viticultural genius.
Such a price entitles the buyer to the attendance of a highly qualified sommelier while the service is performed. To him shall it fall to “open the ampoule” and to decant the divine libation into a sort of Grail … which means he will be present during the tasting. It would be a pity to be so stingy as not to offer him “a glass” of the excellent beverage.
https://www.penfolds.com/about-penfolds/collaborations/ampoule
