“Millennials” and Wine: Falling Out of Love

Questions are being asked about why the new generations aren’t interested in wine. According to experts, the wine industry, as a whole. has not worked hard enough on its communications strategies to bring the much vaunted “millennials” into the fold; they are more interested in beer. Rob McMillan, economist and American wine market analyst, has produced an alarming report on the state of play, predicting a “judgment day” if those working in the sector don’t face up to the current problem. “In prior reports, we noted that the falling interest in wine among younger consumers, coupled with the encroaching retirement and decreasing wine consumption of baby-boomers, poses a primary threat to the business.”

Declaring the problem unresolved, Rob McMillan notes that the industry is doubling-down, with a risk of permanently scuppering itself, on old, fusty ways of marketing, because it hasn’t kept up with the times. An overhaul is needed to meet the demands and make the adjustments appropriate to the interests and preferences of millennials: “[There is] no industrywide plan for combating climate change, reducing chemical farming or cutting its carbon footprint. [The wine industry] has fought tooth and nail to avoid listing ingredients and nutritional data.”

An interesting article to read from the New York Times site

Powered by

Related Post

Share this article

Recent posts

From Brewery to (Molotov) Cocktail!

0
The “Pravda” brewery has decided, temporarily, to divert its beer production lines to the creation of the most famous of cocktails. An historical irony, Molotov was the Russian plenipotentiary Foreign Minister to whom Stalin...

The Risks of Yerba Mate

0
For a while now, rumours have been circulating about Yerba Mate: recent scientific studies now seem to have confirmed that it is probably dangerous. Despite its high antioxidant qualities, “Yerba Mate” tea, or rather...

Aeronautics to the Rescue of Viticulture

0
Global warming, as we know, affects those who work the soil more than anyone else. Winegrowers are already finding themselves on the front line of the battle against the effects of “global warming”, sometimes...

Popular categories

Women, Skol Offers You an Apology!

0
We’ve probably all listened to a lewd joke with a polite fixed grin. The age-old habit of mocking those weaker than oneself, foreigners, minorities,...

An €800 Fine for a Beer in the Colosseum

0
Two American tourists paid dearly for their beer... Taking advantage of the darkness and apparent quietness of the spot, the couple “let themselves into”...

From Brewery to (Molotov) Cocktail!

0
The “Pravda” brewery has decided, temporarily, to divert its beer production lines to the creation of the most famous of cocktails. An historical irony,...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent comments