End of Days for Wine

That French wine is still considered among the best in the world is mainly thanks to views from abroad, which keep the holy oenological liturgy going. It is said that Chileans, South Africans, Australians, Californians, and even the Chinese and soon the Swedes make wine of equal (even sometimes – in some people’s view – better) quality. Yet, French wine is heavily shot-through with a long and rich cultural identity which it is difficult to transcend. We will never see, unless it’s in a low-budget B-movie, a Hollywood actor pour himself a glass of cheap plonk or slurp from a beer can when the role requires him to play a person of refinement. A close-up of a bottle complete with label bearing its beautiful, “classic script” lettering, the charcoal silhouette of a chateau, even if in ruins, are all that is needed to make clear the prestige and class of the proprietor, an always cultivated gourmet, who may also occasionally be a criminal and a cannibal.

It would be good if this symbolism could continue to be perpetuated for years to come by the English, Americans, Australians, Chinese, Swedish, and even the Norwegians. We can expect nothing from the real proprietors of the domains; they are too busy imitating the rest of the world, with baseball caps firmly affixed to their heads and a tinny in their hands.

Before Halloween comes to replace Carnival, we have time to make ourselves costumes that are better than the real thing… And let’s not heap curses on the Anglo-Saxons: they have never wanted to gaze upon the Eiffel Tower or amble along the avenue of the Champs Élysées only to meet with the hideous view of Canada-Dry yobs, who look like hillbilly rednecks, but whose English is more broken than that of real Mexicans: Las Vegas already has all of that, and some machines for fleecing tourists aren’t only there to relieve you of generous tips; sometimes they give you something back.





Powered by

Previous articleThe Spirit of Death
Next articleHats On for the Germans

Related Post

The Female Vine

Stereotypes are like the DNA marker of our human idiocy. This has been the case ever since man found the courage to stand up to his mother goddess, the great shaman priestess, threatening to plant his pointed lance somewhere...
He is like a fine wine, the more he ages, the more... Let’s just stop there a minute and look at what we think we know about wine and how it “improves” with age. A poor “young” wine will...
Thrown into total chaos by the pandemic, sea transport – a major player in the world economy – is experiencing inflation that will not be favourable to those “without broad enough shoulders”. Indeed, this situation may last for a...
Have you tried Swed... Norwegian wine? How is such a thing possible? The Norwegians have only ever produced beer! Well, that’s not true. Norway also produces wines “with aromas of fruits of the forest”... https://avis-vin.lefigaro.fr/wine-box-par-my-vitibox/o148394-vins-norvegiens-ca-donne-quoi
Three articles... striking three different tones to talk about the famous French paradox, whose existence was asserted in the 80s to explain how “they can eat such high fat dishes and have such a low rate of heart disease...”...

Share this article

Recent posts

Heineken: A World Legend in Five Facts

The Dutch beer that remains a world leader needs no introduction, but these few “facts” about the brand’s history are worth a cultural detour. https://fr.news.yahoo.com/heineken-5-choses-savoir-081929639.html

Brew Your Own (Digital!) Beer

The UK video game label that has given us game adaptations like “Chainsaw Warrior” from the legendary Game Workshop (Warhammer 40,000…), Auroch Digital, has just announced the launch of “Brewmaster,” a beer-making simulator that...

A Tasting Glass… for Beer

According to Peugeot Saveurs, this is a world first. The well-known car manufacturer’s tableware branch has just unveiled a set of three tasting glasses designed just for beer. https://www.estrepublicain.fr/economie/2021/04/03/peugeot-invente-le-verre-a-degustation-de-biere

Popular categories


Why is champagne still synonymous with celebration? This isn’t the first time someone has wondered what makes the champagne ritual such a global phenomenon....

The Chinese “Starbucks” Making Waves for the Original

We’re all familiar with the Chinese propensity to imitate everything ... and we’re far from unaware that the Chinese market is on its way...

Women, Skol Offers You an Apology!

We’ve probably all listened to a lewd joke with a polite fixed grin. The age-old habit of mocking those weaker than oneself, foreigners, minorities,...


Please enter your comment!
Please enter your name here

Recent comments