What should have been considered from the outset as a new taste experience has swiftly been transformed into a bad buzz of collective disgust. “This is a sick joke,” “Oh my God!” “It’s an abomination,” came the cries of certain malt purists. This new form of packaging was, however, wrapped up in the best of intentions on the part of Glenlivet, the two-hundred-year-old Scottish distillery. A skilfully prepared cocktail, presented in a playful yet practical way: no more need to bring out all the barman’s “gear,” you just put the Glenlivet pod in your mouth, and, like acid drops wrapped in unleavened bread that explode on your palate, it should offer you a unique taste experience. The video tutorial may have presented the “thing” in its best light … To no avail, the anger and incomprehension of whisky-lovers is still palpable, but the firm won’t drop it, persisting in its belief that the digital uproar will be only fleeting.
So, one to watch and to try, in order to form your own opinion, as there’s nothing worse than passing up new experiences because of mass preconceptions.