The Whisky of Rage

What should have been considered from the outset as a new taste experience has swiftly been transformed into a bad buzz of collective disgust. “This is a sick joke,” “Oh my God!” “It’s an abomination,” came the cries of certain malt purists. This new form of packaging was, however, wrapped up in the best of intentions on the part of Glenlivet, the two-hundred-year-old Scottish distillery. A skilfully prepared cocktail, presented in a playful yet practical way: no more need to bring out all the barman’s “gear,” you just put the Glenlivet pod in your mouth, and, like acid drops wrapped in unleavened bread that explode on your palate, it should offer you a unique taste experience. The video tutorial may have presented the “thing” in its best light … To no avail, the anger and incomprehension of whisky-lovers is still palpable, but the firm won’t drop it, persisting in its belief that the digital uproar will be only fleeting.

So, one to watch and to try, in order to form your own opinion, as there’s nothing worse than passing up new experiences because of mass preconceptions.

https://www.boston.com/news/food-news/2019/10/07/glenlivet-whisky-pods

Powered by

Related Post

Carbon-Dated Whisky

0
There is nothing surprising about wanting to date a whisky that claims to be more than a century old, especially if the price of the centenarian nectar is over $100,000 a litre. It’s a brilliant idea to authenticate the...
In the desperate, not to say depressing, climate of the non-festivities of the Tokyo Olympics, Japanese products “banned” from sale during the event will be the main losers of what may become the worst Olympic celebration ever organized. This is...

What About Coffee Pods?

0
Alongside the research on tea, it’s interesting to look at research on its greatest rival, coffee. Or maybe not ... Aside, perhaps, from environmental issues, to tackle which large-scale recycling programmes are being rolled-out (especially by Nespresso), aluminium in...
You may have the means to buy one of them, but would perhaps hesitate to buy yourself the other. Yet, there are spirits that sell for as much, sometimes even much more, than the most prized sports cars... Is...
A 23-mile-long “river” of Jim Beam poured into a Kentucky waterway. Following a fire at one of its warehouses, which contained the equivalent of 45,000 barrels of bourbon, the famous distillery found itself faced with a major environmental disaster:...

Share this article

Recent posts

Gigabeer: Beer from Tesla

0
Elon Musk’s latest move is hardly a big surprise. After having brought “Teslaquila” (a tequila in a futuristic container) to the market, the South African billionaire giant is expanding the “Tesla” range on the...

Vesper: The “Official” Cocktail of James Bond

0
Aficionados of the iconic saga will be sure to recognize the famous “Vesper” cocktail, created specially by Ian Flemming in his book Casino Royale, the first written outing for the very special and very...

Adulterated Alcohol in Russia: 34 Dead

0
Thirty-four dead. That’s the latest macabre toll from alcohol poisoning from a locally produced spirit in the Orenburg region of Russia. Since the tragedy in Irkutsk, in Siberia, where around 50 people died after...

Popular categories

Champagne!

0
Why is champagne still synonymous with celebration? This isn’t the first time someone has wondered what makes the champagne ritual such a global phenomenon....

The Chinese “Starbucks” Making Waves for the Original

0
We’re all familiar with the Chinese propensity to imitate everything ... and we’re far from unaware that the Chinese market is on its way...

Women, Skol Offers You an Apology!

0
We’ve probably all listened to a lewd joke with a polite fixed grin. The age-old habit of mocking those weaker than oneself, foreigners, minorities,...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent comments