The Great Change: Whisky Today, Tomorrow…

Well, perhaps tomorrow it will be the turn of French wine to undergo the unhappy experience of the “tipping point”. Among experts and those in the know, there are those who will tell you this is already happening… that the “leading” products of Europe, which have a net advantage over the rest of the world’s production in terms of prestige, have now reached the famous “tipping point”, that “limit” where the consumer decides, gradually but irreversibly, to go no further, not to push that boundary, until they finally turn back from it, and, like the landscape of a road trip, it becomes no more than a distant image, whose contours grow hazier, more nebulous, until they entirely disappear.

And if people are starting to say that the best whiskies come from Taiwan, that just shows they weren’t around during the mythic era of the Beatles, where any hint of a product being made in any Asian country (including Japan) was a sure sign the person possessing said product was too financially embarrassed to pay for the original made in Germany, France, or the UK. Let’s add that, at the time Led Zeppelin were producing their last album, the only manga allowed to appear in Europe was an animation sneakily featuring a giant robot using guided punches and electronic horns to lay low the emasculating representation of a colonizing superpower.

Today the message has been received loud and clear, but it took us a while to understand…

https://www.news18.com/news/lifestyle/food-the-tippling-point-not-all-great-whiskys-are-from-scotland-or-ireland-some-are-from-taiwan-2669263.html

https://timatkin.com/wines-tipping-point/

https://www.wine-business-international.com/wine/analysis/tipping-point

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