The former UFC champion has sold “his baby” for the modest sum of 600 million dollars. His whiskey brand “Proper No. Twelve” had come in for negative criticism from some experts who declared the product to be “like vanilla flavouring trying to cover up rubbing alcohol…”
Nonetheless, no one can deny that the boisterous sportsman has business sense as sharp as a swift high kick.
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https://www.businessinsider.fr/us/conor-mcgregor-proper-no-twelve-whiskey-review-2018-9