Still mineral water has, apart from a few exceptions, always been sold in plastic containers. Although it is an economical solution, plastic is a real ecological problem. However, Evian has performed a double whammy with its new collapsible “bubble.” Holding an initial quantity of five litres, the recyclable “bubble” contracts until it “weighs” (in terms of plastic) half as much as a 1.5 litre bottle! It remains to be seen whether this industrial good deed will be able to reduce the 13 million tonnes of plastic endlessly polluting the ocean depths.
