Matcha Everywhere You Look

The Japanese are drinking less and less “ordinary” tea; they have stated a clear preference for “matcha” a green tea that used to be the preserve of the Nippon aristocracy. There is a real infatuation with this “matcha,” whose bright colours make it a culinary choice to brighten up ice creams, desserts, and other dishes that seem to go perfectly with the bittersweet notes of this very special and multifaceted variety. Although this new whim that’s causing a storm in a teacup seems to be encouraging some unhappy growers to plant Matcha, others are of the opinion that it’s just the last hurrah of the dying Japanese tea industry.

https://www.thejakartapost.com/life/2019/08/29/can-global-matcha-craze-save-japans-tea-industry.html

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