The “Bubble Tea” Trap

“Bubble Tea” or “pearl tea” is now enjoyed all over the planet. This drink, invented in the mid-1980s on the Taiwanese archipelago, has become a current trend, especially among young people. Although perhaps these new generations should consider replacing it with a traditional soft drink… Today’s cliquey culture, promoted by social media, encourages consumption of Bubble Tea because it is highly “Instagrammable”; but Bubble Tea is the sworn enemy of dieticians who say the drink contains two to three times more sugar than the most popular soft drinks. And it is a fast-growing market; while it was valued at 2.4 billion dollars in 2019, the most recent studies forecast that Bubble Tea should hit 4 billion dollars by 2027.

https://www.channelnewsasia.com/singapore/bubble-tea-sugar-content-sweeter-than-coke-soda-916016

https://www.francetvinfo.fr/sante/alimentation/le-succes-controverse-du-bubble-tea-apprecie-par-les-adolescents-deteste-par-les-dieteticiens_4958904.html

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