Put a Little Alcohol in Your Water

A trend we’re starting to hear a lot about: sparkling water with alcohol. That might seem a little peculiar, but there, our millennials want to get drunk the clean-living way. Drinking beer is verging on the redneck, wine is for depressed women, and whisky is the favoured drink of alcoholics, but knocking back Hard Seltzer, or alcoholic sparkling water, allowing them to stay clean-cut while getting half-cut, is bang on trend, so much so that it’s causing shortages …

If drinking water is no longer a gauge of sobriety, we must be ready to take that hit from the planet-killing meteorite.

https://edition.cnn.com/2019/09/06/business/white-claw-shortage-trnd/index.html

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