Hard Seltzer: Clean Alcohol 2.0

Millennials don’t want to drink beer because it’s “a redneck drink,” or wine because, on top of the strange smell, it makes you look like a wino. Generation 2.0 have finally understood that they need to take a big, 8-metre, step back when their parents call on them to perpetuate habits that are uncool as well as being questionable health-wise. But they have forgotten Marketing Man, whose super power is creating demand … By offering this new, super health- and image-conscious population the concept of alcoholic water, the deft and ingenious creator of Hard Seltzer has become a billionaire. Now you can appear in public with a bottle of clean alcohol in your hand without looking like the world’s greatest lush.

https://www.afr.com/life-and-luxury/food-and-wine/hard-seltzer-craze-makes-white-claw-creator-a-multibillionaire-20191114-p53aj6

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