American Soda’s French Come-Back

Despite the D-Day landings and the liberation, Coca-Cola, emblematic drink of victorious America, was never really able to make it big in France. It is only relatively recently in the Atlantan giant’s history, thanks to a long and arduous marketing campaign mainly conducted via the medium of cinema and TV shows, that a later French generation have become loyal Coke drinkers. So, the US soda is making a come-back, but in alcoholic form.

https://www.lesechos.fr/industrie-services/conso-distribution/les-sodas-alcoolises-americains-tentent-de-simposer-en-france-1258801

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