The Woman Who (Always) Sells

When an adman is tired, when he has run out of inspiration, when depression has set in or drug abuse has scrambled his grey matter, there is a “magic” formula that offers a way out of the creative impasse: take the most charming of feminine charms and associate them with the product you want to sell. Whether we like it or not, we are still mammals, all too susceptible to “animal” instincts, whatever triggers them. So, how better to sell and serve coffee than with a half-naked barista? Why hasn’t such a “formula” become the general rule for all the products we consume? It must be because of jealous husbands, (male) defenders of women’s rights, unemployed men no longer eligible for benefits, ugly, envious women, fathers whose honour has been tarnished, but above all because of the obtuse stubbornness of narrow-minded legal practitioners suffering from pathological prudishness …

The result being that women who sell will have to put their clothes back on and (inevitably) find a new job. If you have bought and drunk a coffee that tasted like old socks, just because it was served by a scantily clad playmate, either you have fallen several rungs down the evolutionary ladder or you have quite simply been the victim of an old trick trotted out by an adman in search of inspiration.

https://www.insider.com/federal-court-ruled-against-washington-coffee-bar-bikini-barista-2019-7

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