We aren’t yet looking at chicory coffee’s great comeback. Faced with soaring production costs “everyday” coffee brands are out of stock on some supermarket shelves. There is clear tension, including a 25% hike demanded by Jacobs Douwe Egberts, in negotiations between producers and distributors and this seems to have led to supply issues affecting the latter. Signs on the shelves in “Intermarché” supermarkets tell customers: “We will always protect your purchasing power. The Grand’Mère, l’Or, Senseo, Jacques Vabre, Velours Noir, Maxwell, and Tassimo coffee brands decided raise prices by 25%, which we wanted to negotiate. The multinational has reacted by refusing to supply us any more”.