Champagne! In English, Please

“French rock is like English wine.” John Lennon probably never imagined that the sarcastic nature of his words would become less clear with time, to the point, four decades and some global warming later, of turning into a rather humdrum analogy. Global warming aside, the fact that English wine production and French rock are doing well is due either to tastes becoming more uniform or to local identities becoming less distinct. In either case, it seems that each of them has found its groove: the economy knows no sentimentalism; no one and nothing is irreplaceable, not even know-how. The world is becoming blander as we turn aping one another into a competitive sport. Blind tastings have only one advantage: they bring everyone together in agreeing that the participants are suffering a clinical loss of taste. Here or there, and in our innermost thoughts, it is often much of a muchness; it’s only our pedantic and snobbish nature that urges us to deviate from the norm, and shame on anyone who “thinks different.”

While we’re waiting for “Champagne” to export its appellation, why not dream of Parmesan produced in the Urals or Roquefort in Bolivia: after all, coffee is grown and roasted in places other than Ethiopia; the recipe is ancestral and unique, but having been naturally (or otherwise) handed down, it is well known across the vast African continent, and now it belongs to the whole world.

https://www.francetvinfo.fr/economie/emploi/metiers/agriculture/angleterre-le-vin-petillant-gagne-en-popularite-outre-manche_4823675.html

Powered by

Related Post

They are not waiting for French vineyards to be under twenty metres of sand or mud. A rolling of eyes and rubbing of hands greets the announcement of the coming temperature rises. Growing a dozen tomato plants in the...
The current “issue” with coffee is that it contributes directly to global warming: as the world’s consumption increases, part of the Earth’s “lungs” is being turned into agricultural land; add to that the problems for traditional coffee plants (arabica...
The English have not produced a single drop of wine for at least 40,000 years. John Lennon himself predicted that if the French could produce rock music as well as the English, then the same fate would befall wine...
The world’s top coffee producer is currently experiencing difficult times. In addition to security concerns the country is contending with the withdrawal of US customs advantages and a phytosanitary threat that could upset coffee plant production in the south...
Brexit is an entirely British issue – or almost. But you can’t have a big celebration without champagne. Should we then consider the event that is shaking Europe with joy and crack open a gold-laced vintage magnum? For a...

Share this article

Recent posts

Working from Home in Japan: Robots Operated Remotely by Disabled Workers

0
This news isn’t new, but in these times, when doing things “remotely” may become a reality for many, the example of these Japanese “robots” shows that this kind of remote working is a perfect...

Alcohol: Five Signs to Help You Avoid Overindulgence

0
The end of the year festivities go hand in hand with fine fare; for many, this is a time for first-rate gastronomic indulgence. And, all too often, it’s a time when we fall into...

Hemingway, or the Apologia for Good Wine

0
There is probably no writer who has written better on the subject of wine than Ernest Hemingway in his tales: “One of the most civilized things in the world and one of the most...

Popular categories

Champagne!

0
Why is champagne still synonymous with celebration? This isn’t the first time someone has wondered what makes the champagne ritual such a global phenomenon....

The Chinese “Starbucks” Making Waves for the Original

0
We’re all familiar with the Chinese propensity to imitate everything ... and we’re far from unaware that the Chinese market is on its way...

Women, Skol Offers You an Apology!

0
We’ve probably all listened to a lewd joke with a polite fixed grin. The age-old habit of mocking those weaker than oneself, foreigners, minorities,...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent comments