The Beer that’s Belly-Flopping

Ten million litres or 2.6 million gallons? We are not trying to start a dispute about units of measurement, but simply making the point that that amount of liquid would fill the equivalent of four Olympic swimming pools. On a national scale, if we had to ask every “beer-drinking” citizen to jump in and practise their breaststroke, that quadruple pool might well appear tiny.

Should we be overly worried by this? If the author of these lines is steeped in a clear lack of empathy (or bias), that is because the real worry lies less in the possibility of seeing millions of litres of flat, warm beer flow into the gutter and more in watching the impending end of the wine-producing industry, widely accepted as one of the most prestigious jewels in the French crown, which has already begun to slide into a long and perhaps irreversible decline due to changing consumer habits.

https://www.forbes.com/sites/alexledsom/2020/05/07/10-million-litres-of-beer-to-be-destroyed-in-france-26-million-gallons-as-bars-stay-closed/

http://www.leparisien.fr/economie/coronavirus-au-moins-10-millions-de-litres-de-biere-detruits-a-cause-du-confinement-06-05-2020-8311620.php

Powered by

Related Post

Who isn’t ready to enjoy a fine day sitting on the terrace of a café, even if there are some restrictions? Are you longing to savour a hot chocolate, sip a coffee, quaff a beer, and rediscover the unique...
More than one country (France in particular) is worrying about the economic future of its winemaking sector; it’s a worldwide concern... Beyond what might be called “normal” economic losses, due to lockdown measures, it must above all be hoped...
Have “craft” breweries gone too far with new “sweet” flavoured beers appearing every day? Is this a great debate of principle or just a question of taste? Purists, who swear only by the “Reinheitsgebot,” the famous decree on “beer...
The heroic vision of our astronauts, grave and flawless, drinking their own recycled urine or sometimes powdered grape juice, seems a little quaint these days ... since Perestroika we have become familiar with the Russian cosmonauts’ talents in the...
Traditionally bottled, without even a label... you definitely shouldn’t count on being able to get it from your usual grocery store and still less from the “alcoholic drinks” section of a big supermarket... Westvleteren, often considered the best in...

Share this article

Recent posts

The Cold Wine of the Vikings

0
Have you tried Swed... Norwegian wine? How is such a thing possible? The Norwegians have only ever produced beer! Well, that’s not true. Norway also produces wines “with aromas of fruits of the forest”... https://avis-vin.lefigaro.fr/wine-box-par-my-vitibox/o148394-vins-norvegiens-ca-donne-quoi

The World’s Best Bordeaux

0
The American periodical “Wine Searcher” lists the 10 best Bordeaux of the year. The editor does acknowledge that it may be reductive, when the world of wine is rich in diversity, to focus only...

Cameron Diaz: A Chilled Career Change

0
The star of the big screen withdrew from the glitz and glamour of high society a few years ago: “ my time is my own I don’t need to tell anyone anything... I’m...

Popular categories

Champagne!

0
Why is champagne still synonymous with celebration? This isn’t the first time someone has wondered what makes the champagne ritual such a global phenomenon....

The Chinese “Starbucks” Making Waves for the Original

0
We’re all familiar with the Chinese propensity to imitate everything ... and we’re far from unaware that the Chinese market is on its way...

Women, Skol Offers You an Apology!

0
We’ve probably all listened to a lewd joke with a polite fixed grin. The age-old habit of mocking those weaker than oneself, foreigners, minorities,...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent comments