German Brewers and Bar Customers Under Threat

Like their colleagues on the other side of the Rhine, professionals in the German drinks industry, particularly those in the beer sector, are teetering on an economic cliff edge. Restrictions due to public health measures have taken a heavy toll on the whole brewing industry.

Alternative commercial solutions, such as takeaway or online sales, have not been enough to make up for the losses that have already been seen, particularly because of the expiry dates of beer, which has a relatively short shelf-life. As for the draught beer sector, that’s close to bankruptcy; much more than a one-off financial loss, there’s a whole bunch of social habits linked to this activity that have practically fallen out of use on the customer side.

https://www.reuters.com/article/us-germany-beer-idUSKBN2AM1I0

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