The Liquor Worth 420 Billion Dollars…

Moutai…a drink with an alcohol content of over 50% is hardly known outside China, but it’s listed on the stock exchange where its value is more than double that of planetary giant “Coca-Cola”. That makes Moutai probably the most economically “powerful” drink in the world and, what’s more, it shows strong year-on-year growth. So, to guarantee that “constant”, the firm is trying to export its ancestral spirit to the US as well as to Europe.

https://www.bfmtv.com/economie/le-maotai-l-improbable-liqueur-chinoise-qui-pese-plus-lourd-que-coca-cola_AN-202101240042.html

https://www.bbc.com/news/business-53216320

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