A Fresh Start for “Feni” the Ancestral Indian Liquor

This ancestral “firewater”, made from cashew apples, had fallen out of favour, as it was considered “too strong” and perhaps a tad “has-been”; young Indians in the Goa region preferred more “modern” spirits.

A local initiative producing the famous “feni” using very artisanal methods is already exporting its limited editions across the world. These new “feni moonshiners” are also trying to attract a “cosmopolitan and adventurous” Indian clientele for this traditional drink, which has long been customary fare at all important social occasions.



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Because of prejudices and certain social conventions, a retailer of alcoholic drinks in New Delhi has decided to sell her products only to the fairer sex.   https://www.capital.fr/entreprises-marches/inde-un-magasin-dalcools-reserve-aux-femmes-face-aux-jugements-1396230 https://www.ladepeche.fr/2021/03/08/inde-exclusivement-reserve-aux-dames-un-magasin-de-spiritueux-rassure-la-clientele-feminine-9415529.php https://www.france24.com/en/live-news/20210308-delhi-s-female-only-liquor-store-helps-women-buy-drinks-in-good-spirits

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